MobiMESH inPiazza

inPiazza is a platform to drive the Customer Journey in a digital and physical venue.

• WiFi Engagement is the perfect onboarding tool to funnel users to a CRM, establishing a conversational relationship with them (f.e. with WhatsApp), to provide added value messages to passengers. The module leverages on the WiFi infrastructure to provide a top quality Captive Portal that represent an important digital touch point with the end user.
• The Proximity Marketing module continues the journey, by providing additional digital touch points for location-based information and push notifications. The interaction goes beyond the physical space of the venue thanks to the Wallet Pass technology, which enables push notifications triggered by geofencing, BLE proximity and direct push messages.
• Location and Business Analytics: By exploiting Video, WiFi and BLE sensors, the Business Analytics module gathers data about user behavior in physical spaces, understanding how users move around, where do they spend their time and what catches their interest. inPiazza provides executive dashboards to monitor the Customer Journeys and to take business decisions at a glance.
• Indoor Navigation: inPlace indoor navigation is the simple and efficient solution to navigate people inside a building. Finding your way around large venues such as hospitals, shopping malls, public offices, etc. can be complicated; our inPlace indoor navigation system allows you to find and follow the shortest path to your destination with a single click, without dowloading a dedicated mobile app and without needing a location infrastructure. inPlace helps innovating physical venues and increases the efficiency of the facility, by moving people around in an easy and sustainable way.